Irene Ti

 

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I. OVERVIEW

 

 
 

CHALLENGE

Millennials are all about experiences--after all, going off on an adventure and exploring new places with your friends is one of the most enjoyable things in life and allows you to foster deeper and more meaningful relationships with your loved one. However, busy schedules and other life commitments make it difficult--and in some cases, impossible--to plan a trip together.

Opportunity

How might we design for a more fun booking and planning experience that reduces the stress of travel planning?

 
 
 

TEAM:

Individual

FACULTY: 

Nathan Streu (Form)

TIME FRAME:

4 weeks

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KEY FEATURES

 

 
 

Yssey is a booking & planning app designed for friends (in their mid-twenties to mid-thirties) who are traveling together as a group and aims to streamline the complicated process of planning a trip as a group so that users can focus on making life-long memories.

 
 
 
  The Home Page   functions as the base of operations and here the user can see her past as well as upcoming trips. Each tile lists the necessary information such as title of the trip, dates, and who has access to this trip

The Home Page

functions as the base of operations and here the user can see her past as well as upcoming trips. Each tile lists the necessary information such as title of the trip, dates, and who has access to this trip

  The Search Page   allows users to search for flights, car rentals, and hotel reservations and compare prices. Users can also book on this platform as well.

The Search Page

allows users to search for flights, car rentals, and hotel reservations and compare prices. Users can also book on this platform as well.

 
  The Like Function   allows users to mark the place they would like to visit with a heart and their profile picture. This allows other members of the group to see at a glance who wants to go where and this also makes it easier for larger groups to split off into smaller ones.

The Like Function

allows users to mark the place they would like to visit with a heart and their profile picture. This allows other members of the group to see at a glance who wants to go where and this also makes it easier for larger groups to split off into smaller ones.

 
  The Opening Screen

The Opening Screen

  The Itinerary Page   can be accessed after selecting the trip tile. The itinerary page displays the place, location, time, and who will be at each place. This allows larger groups to break off into smaller ones and meet up at a later time, even if there is no internet access.

The Itinerary Page

can be accessed after selecting the trip tile. The itinerary page displays the place, location, time, and who will be at each place. This allows larger groups to break off into smaller ones and meet up at a later time, even if there is no internet access.

  The Bookmarks Page   allows users to organize their bookmarks by trips. Users can also allow certain people to have access to different trips so that everyone in the trip can add the places they would like to visit to the bookmarks page.

The Bookmarks Page

allows users to organize their bookmarks by trips. Users can also allow certain people to have access to different trips so that everyone in the trip can add the places they would like to visit to the bookmarks page.

 
  Adding to the Itinerary   is easy. Just select the desired book marks and click add. It will then allow the user to select or search for the desired trip. After selecting the trip, the user can then double check the information (i.e. time, location, etc.) before adding it to the itinerary.

Adding to the Itinerary

is easy. Just select the desired book marks and click add. It will then allow the user to select or search for the desired trip. After selecting the trip, the user can then double check the information (i.e. time, location, etc.) before adding it to the itinerary.

 
  The Login Screen

The Login Screen

 
 

II. RESEARCH

 

 
 

To better understand the current situation, I conducted a seven interviews with individuals that traveled often with friends (both domestically and internationally), tried planning a future group trip by hacking free tools, and also conducted some secondary research to see what is currently out there.

 
 

I also became interested in this method of "hacking" other resources to fit user needs. For example, some people I interviewed took advantage of the collaborative nature of Google Drive to plan a trip but they had to reformat it in such a way that it fit their needs. I decided to try this out for myself by planning a trip my friends and I plan on taking in the near future.

The collaborative nature of these tools was great but it was also difficult to use since I had to format everything to fit our needs and it was also difficult since we were using so many different platforms (i.e. Google sheets, Google maps, Trello, iMessages, et.

 
 
 
 

III. INSIGHTS

 

 
 

1. Voices & Opinions

Often times, a leader takes over and decides for the group due to time constraints and communication difficulties.

2. Offline Access

Offline access is very crucial--especially when traveling abroad and separated from the group for a small, solo side-trip.

3. Trip Planning Should Be Fun!

Planning a trip should be an exciting thing, not a tedious, dreadful thing that people put off until the last minute.

 
 
 
 

IV. PROTOTYPING & USABILITY TESTING

 

 
 

After synthesizing the research data, I started ideating on paper and prototyped wireframes with users. The feedback I got from the usability testing informed my second iteration of testing, this time on a more high-fidelity prototype. I scraped some ideas that would not have had a high return value (i.e. built-in messaging feature) and added easier ways to communicate (i.e. like function). 

 
 

VI. LEARNINGS

 

 
 

1. Have fun with the storytelling

Designing for travel is designing for joy and so make sure that is reflected in your work. Have fun with the stories you want to convey to the audience but also have fun with the design process and enjoy it.

2. Communication at a glance

Even though traveling is a lot of fun, there is still a lot of logistics, information, and work to be done. It is important for users to be able to see information easily and quickly while being able to communicate vital key points with their friends.