Millennials are all about experiences--after all, going off on an adventure and exploring new places with your friends is one of the most enjoyable things in life and allows you to foster deeper and more meaningful relationships with your loved one. However, busy schedules and other life commitments make it difficult--and in some cases, impossible--to plan a trip together.
How might we design for a more fun booking and planning experience that reduces the stress of travel planning?
Yssey is a booking & planning app designed for friends (in their mid-twenties to mid-thirties) who are traveling together as a group and aims to streamline the complicated process of planning a trip as a group so that users can focus on making life-long memories.
To better understand the current situation, I conducted a seven interviews with individuals that traveled often with friends (both domestically and internationally), tried planning a future group trip by hacking free tools, and also conducted some secondary research to see what is currently out there.
I also became interested in this method of "hacking" other resources to fit user needs. For example, some people I interviewed took advantage of the collaborative nature of Google Drive to plan a trip but they had to reformat it in such a way that it fit their needs. I decided to try this out for myself by planning a trip my friends and I plan on taking in the near future.
The collaborative nature of these tools was great but it was also difficult to use since I had to format everything to fit our needs and it was also difficult since we were using so many different platforms (i.e. Google sheets, Google maps, Trello, iMessages, et.
1. Voices & Opinions
Often times, a leader takes over and decides for the group due to time constraints and communication difficulties.
2. Offline Access
Offline access is very crucial--especially when traveling abroad and separated from the group for a small, solo side-trip.
3. Trip Planning Should Be Fun!
Planning a trip should be an exciting thing, not a tedious, dreadful thing that people put off until the last minute.
IV. PROTOTYPING & USABILITY TESTING
After synthesizing the research data, I started ideating on paper and prototyped wireframes with users. The feedback I got from the usability testing informed my second iteration of testing, this time on a more high-fidelity prototype. I scraped some ideas that would not have had a high return value (i.e. built-in messaging feature) and added easier ways to communicate (i.e. like function).
1. Have fun with the storytelling
Designing for travel is designing for joy and so make sure that is reflected in your work. Have fun with the stories you want to convey to the audience but also have fun with the design process and enjoy it.
2. Communication at a glance
Even though traveling is a lot of fun, there is still a lot of logistics, information, and work to be done. It is important for users to be able to see information easily and quickly while being able to communicate vital key points with their friends.